About Lucy White

Freelance arts marketing consultant specialising in contemporary dance

I am a freelance arts marketing consultant with over 16 years experience working in the industry. Prior to becoming freelance, I spent 12 years at Sadler’s Wells where I led the marketing for the venue’s in house productions on tour both nationally and internationally. I was also marketing lead on two strategic tours for Breakin’ Convention, and for the National Youth Dance Company.

Areas of specialism include but are not limited to:

  • Copywriting

  • Marketing planning for touring

  • Venue Liaison

  • Digital campaigns

  • Website briefing

  • Design and print experience (including brochures and programmes)

  • Marketing consultation

  • Brand development

I am a member of the Arts Marketing Association and trustee on the board of Hornsey Town Hall Trust, a buildings conservation trust set up to help secure the future of the iconic north London building.

In my spare time, I am a keen amateur photographer and member of Muswell Hill Photographic Society where I hold the position of Co-President.


Read case studies from my time at Sadler’s Wells on my blog