There is a saying amongst ex-Sadler’s Wells employees that you never really leave. And so, I was only too happy to assist when they approached me to help out during a period when they were short staffed. I worked on two campaigns, as well as taking the lead on the venues nightly programmes and freesheets.

In 2022, I was approached to work on the marketing for three Digital Stage projects. Longevity in Dance was a series of films created to celebrate dance and age. For this, I planned and implemented a strategy including Meta advertising and programmatic ads and reaching out to organisations who work with dance and older people.

Kiss My Blackside is a podcast hosted by Brenda Emmanus and featuring guests talking on different subjects (dance, fashion, music) and the Black experience. I helped to develop content around each episode, including enriching copy already created and making new audiogram style trailers.

The Little Match Girl by Arthur Pita was filmed during lockdown and presented on the Digital Stage as a paid for option for streaming. I planned an implemented digital advertising to draw attention to the Christmas offering.

Dates of contract: November 2019 - March 2020

Services:

• Copy writing

• Design

• Campaign planning and implementation

• Print production

Dates of contract: September - December 2022

Services:

• Marketing campaign planning

• Content creation

• Audio editing

Photo: Hugo Glendinning