I was approached by choreographer Andrew McNicol to help launch his new company McNicol Ballet Collective. Having had his company’s debut performances cancelled in 2020, I worked with Andrew and PR consultant Robert James to launch the company’s premiere performances at the Bloomsbury Theatre.

As part of my remit, I launched the company’s Facebook page, Twitter and YouTube account, and took over management of their Instagram.

Photo: A Dancers Lens

A film by McNicol Ballet Collective and Poetry Film Productions

Audience feedback from the premiere of Awakenings at the bloomsbury theatre, november 2021

Beauty Shorts - a collection of dance films by McNicol Ballet Collective and Sam Asaert Dance Cinema

Dates of contract: July 2021 - July 2024

Services:

  • Marketing campaign strategy

  • Social media launch and development

  • Venue liaison

  • Content creation