In early 2024 I applied for the freelance position of Head of Marketing at Dance Umbrella and started the contract in March.

Prior to that, I had been approached by Dance Umbrella’s previous Head of Marketing to help collate images, copy and video content from the artists and companies programmed to appear in the 2023 festival.

My remit included copywriting and editing for the festival brochure and website, as well as working with Dance Umbrella’s design agency O Street to create the DL die-cut festival brochure. I liaised with the printers to ensure the brochures were produced to the highest possible standard.

I returned to the organisation for the duration of the festival to assist with the implementation of the marketing campaign.

Photo: Franck Couvreur

Dates of contract: Mar 2024 - Present

Services:

  • Copywriting and editing

  • Artist liaison

  • Print production

  • Marketing campaign planning and implementation