I was approached by Alina Cojocaru’s team to lead the marketing for her first commission as a producer of dance.

Working alongside PR consultant Robert James, I planned and implemented the marketing strategy including an on and offline advertising campaign, social media plan and reciprocal marketing approach to other venues and companies.

In addition to leading the marketing for the production, I also worked with designer Matt White of Catlips Ltd to create the souvenir programme for the production.

Dates of contract: November 2023 - January 2024

Services:

• Marketing campaign planning

• Social media strategy

• Reciprocal marketing

• Budget responsibility

• Souvenir programme production