Delivering the UK Dance Showcase
In May 2019, Pavilion Dance South West presented the first ever UK Dance Showcase. Part of Surf the Wave, an ambitious 3 year project aiming to create a step change in the way dance is toured in the UK, the Showcase was a four day event for programmers interested in presenting dance in their context.
Although it was only one part of a three phase project, the Showcase was a huge undertaking. A total of 43 artists and companies performed to over 200 delegates across multiple venues in Bournemouth and Poole. These venues included theatres, studio spaces, a church, a night club and a car park among others. A programme of talks, pitching sessions and networking opportunities was also on offer over the four days, alongside sponsored drinks receptions and an outdoor programme.
Watch the highlights video:
As Marketing Manager for Surf the Wave, my first priority was to get as many programmers and presenters to book delegate tickets as possible. To do this, I planned an integrated campaign utilising different channels such as direct mail, telesales, social media and advertising. A launch party was planned for February to announce the programme. The event, held at London’s V&A Museum of Childhood featured guest speakers and a performance by Made by Katie Green, who creates site specific work for museums.
My second priority was to make sure the Showcase was well documented. I recruited Hello Content to be our video and photography creators during the event. They filmed highlights, editing as they went so we had a video to release at the end of each day. They also photographed the event, focusing on atmosphere and delegate experience rather than show related material. A longer documentary video will be released in the coming weeks.
The event was an overwhelming success. We received a huge amount of positive feedback from delegates and artists alike on how the event was organised and run.
Feedback from Twitter:
We’re now in the process of putting together a piece of documentation detailing everything we did to make the Showcase such a success. The hope is that there will be another Showcase in the future but when and where that will be remains to be determined. I feel deeply privileged to have been part of this event and very much hope that it has a future.